Here's an interesting piracy related story, very much backing my theory of encouraging people to file share then buying what they enjoy.
'Trials Dev Pirated Its Own Game to Drive Interest'. [Kotaku]
Giving a lesser version of the full game rather than a demo seems like a much better way to drive interest, and to get the full experience, you can buy it and support the developers. And if you don't buy it? Well, you keep the watered down copy. Seems fair to me.
Definately using this in my presentation, it's perfect!
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